In 2017, Caitlin launched her kid’s fashion brand J+L Lifestyle. J+L Lifestyle is a relaxed, streetwear-inspired kid’s activewear and lifestyle range that is stylish and comfortable enough to be worn from park to party and everywhere in between. J+L Lifestyle is more than kid’s clothes though – it also offers a healthy living blog for the whole family and all garments come with a swing tag containing sunflower seeds for planting.
The idea for J+L Lifestyle came after Caitlin had her son Jack. Before long, Jack was crawling over weights, jumping off steps, practising his downward dogs and running absolutely everywhere he went. Problem was his pants would fall down mid stride and his trendy little clothes just didn’t seem comfortable enough to take him from party to park. Caitlin has always had a love for activewear (even before sports luxe became a thing), so it just seemed like a logical step to make activewear for kids and add the life to style. You can grab some gear for your little ones at J+L Lifestyle.